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Home
FREE WEEKLY LIVE TRAINING
Video Projects
Solutions
PPC Management
Social Media Management
Lead Generation
Phone Tracking
Trainings
Video Marketing
Facebook Marketing
SEO Marketing
PPC Marketing
Blog
Contact
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Describe your perfect client. How old are they? What does their family look like? Where do they live? What do they do for fun? etc...
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What is the most urgent, pressing, painful problem in your prospect’s life, right now?
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What keeps your prospect awake at night? What's their worst fear in regards to their situation?
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What are your prospect’s top 3 biggest frustrations on a daily basis?
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What three tasks does your prospect hate to do?
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What would your prospect do in their business if it wasn’t so complicated?
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What’s your prospect’s dream? What is their ideal version of life and business?
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What does your perfect client want more than anything?
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What is keeping them from achieving that?
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What are the three biggest reasons that your prospect hasn’t gotten help with their problem yet?
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What is the BIGGEST mistake that your prospect is making right now?
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What are some words, phrases and slang that your prospect uses?
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How do you want your prospect to FEEL when they come across your marketing?
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What is your perfect client grateful for in their life with their current situation?
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What else is your prospect spending money on right now? Are they happy with the money they’ve spent?
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What else is your prospect spending time on right now? Are they happy with the results of their investment of time?
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What does your perfect client complain about when they’re with their friends or family (i.e. “not enough money,” “not enough time,” “don’t know how to do something,” etc)?
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What do your best clients have in common? Who do you love working with?
Demographics (gender, age, ethnicity, home ownership, business type, employment status, location, etc)
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Psychographics (personality, values, attitudes, interests, lifestyles, sophistication)
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What do your worst clients have in common? Who do you find difficult to sell to?
Demographics
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Psychographics
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Summarizing Qualifications
I work with [target market] who: [qualification] [qualification] [qualification]
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I refuse to work with people who: [disqualification] [disqualification] [disqualification]
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