How To Build A Great Email Marketing Campaign and Why Should You As A Business Owner Care?
Show me a successful business and I'll show you a full marketing system behind it. Yes, marketing online with a full SEO optimized website is part of it. Today, let's talk about the another important part... What happens after they visit your site? Well, from my experience a small percentage calls you directly.
Just to make this more real... Let's do some hypothetical numbers. Out of 100 visitors to your website, maybe 1 person calls. I know it's sad. If you have a good offer, they'll "opt in" or give you their email address. So, let's say 20 out of 100 does that. Now you can send out more offers to them later and it's not going to cost you anymore money. Just your time of writing and crafting that email offer. Also the time it takes you to hit sent.
Offer a coupon to customers who sign up for your marketing email list. Put a form on your website where customers can sign up and set the form to email automatically new customers a coupon when they submit the form. This encourages customers to agree to allow you to send them marketing materials so that you won't be accused of sending out spam.
Be aware when writing your first 3 emails. New customers should get a confirmation email inviting them to join your community for deals and or coupons. After they say "yes", then you should email them about special offers to start building your business relationship. The next email should be a newsletter so they can get to know you as a person and company. Yes you can have another offer. Just make sure that you're answering their concerns first and then make an offer.
Try your best to email as a plain text every once in a while instead of always sending them in HTML format. This gives things a more personal touch and helps the subscriber feel that you are trying to connect. Do not use it too much though because then you may be seen as being too unprofessional.
Email is a great marketing tool, but it is not an arena where the hard sell is appreciated. Never pressure your subscribers into buying. Put sales pitches at the tail end of your emails, especially if your readers signed up with expectations of informative content. Consider email as a tool to cultivate interest, not instant sales.
Playing with fonts is fun, and you may be tempted to spice up your emails with exotic fonts. Resist that temptation! Fonts may display differently, or even be replaced by defaults, on someone else's computer. Even if an odd font does display correctly, there is no guarantee that your recipient will appreciate it the same way you do. To avoid any font-based mishaps, stick with fonts that are widespread, easy to read, and understated.
Take customers of your list if they're not responsive. If your customers aren't responding to your emails anymore, they most likely have lost interest in your newsletter but aren't annoyed enough by it yet to unsubscribe. By unsubscribing them, you avoid generating bad feelings that could hurt your business. This also saves you money with your email auto-responder provider
While there are many strategies to finding the targeted customers, the best option is to let them sign up via your website, growing the campaign as your business and sales grow as well. You could even lists buy an email list, but always remember customers on your site need to be targeted customers.
Do not worry about anti-spam filtering when you compose your marketing emails. You need not avoid any particular phrases or use exotic spelling and punctuation in words like "free." As long as you are not sending out unsolicited emails, you have already cleared the spam filter hurdle. Write for people instead of machines.
Use plain text and hyperlinks in your email messages, and save the images and Flash animation for your web page. Many email services now filter out images and animations in the name of consumer safety, meaning that your lists may not even see your carefully-crafted images. Plain text messages are guaranteed to go through intact, and then the images on your website will catch your viewers.
Plan out your emails out and understand that you will make mistakes. With this realization in mind, allow enough time to review, revise and edit your emails before sending them out to your subscribers. This can help you avoid many mistakes in your emails.
As you can see, email marketing can be an effective marketing method for any business when used properly. By utilizing the internet, you are reaching countless potential customers outside of your local area. Use the tips above to kick-start your email marketing campaign and begin turning a profit in your business.
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