MELVIN N. DUMANLANG | DIGITAL MARKETING SPECIALIST AND BUSINESS GROWTH ADVISER
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  • Home
  • Solutions
    • PPC Management
    • Social Media Management
    • Lead Generation
    • Phone Tracking
  • Trainings
    • Video Marketing
    • Facebook Marketing
    • SEO Marketing
    • PPC Marketing
    • Blog
  • Contact
MELVIN N. DUMANLANG | DIGITAL MARKETING SPECIALIST AND BUSINESS GROWTH ADVISER

    Map out their journey(Point A to Point B) for the thing they want the most (LEAD MAGNET PDF or Pre sell videos)

    SAMPLES: How to travel the world without quitting your job. How to get big acting gigs without moving to hollywood, How to land big clients without decades of experience, How to land big press like WIRED, Tech Crunch and Hacker News without hiring a 5 figure a month PR rep, How to close high ticket sales without getting on the phone; Five Ways To Get More Invisalign Patietns (we can do 9 share 5 and have them opt in for the last 4), Five Ways To Get 30 Invisalign Patients In 30 Days

    Give them your best stuff in two parts. 

    Part 1 Here's all the stuff you need to do (with nothing held back except the technical minutia, which would only confuse people) ex. Here's a great example of a great landing page and the way to drive traffic to it is through Google. (I don't go into clickfunnels and show them how to do it because it will just overwhelm them)

    Part 2 Would you like me to help you with all this stuff? I'd be happy to do it.

    Framework: 
    Intro
    Body "the meat" which are your 5 steps
    ​Close

    Intro Part 1: The Problem: Agitate the problem in their minds. Describe their problem better than they understand it themselves.
    Intro Part 2: The Opportunity. Next is you want to present your opportunity. This serves two purpose.  1. It directs focus and attention to a positive result (which is what they want) 2. It pre-frames your actual content in a way that makes the reader more open to it.
    Intro Part 3: The Content. Outline this part. 
    Example Outline For 3 Steps To Build A List. 
    Step 1 Create Bribe. Step 2 Create Opt In Page. Step 3 Send Targeted Traffic.

    Step 1 Action Steps:
    Step 1: Create Bribe
    • Different Types of Bribes
      • ​PDF, Newsletter, Video
    • Outline Bribe Contents
      • ​Focus On Outcome
      • x ways to y
      • Problem, opportunity, content, close Framework
    Step 2 Action Steps:
    Step 2: Opt In Page
    • Different Types of Opt in Pages
      • ​Simple, Video, Audio, 2-step
    • Building The Page
      • ​Service Providers VS DIY
    • Email Follow Up Overview And Recommendations 
    Step 3 Action Steps:
    Step 3: Traffic
    • Define Target Market
    • Types Of Traffic Sources
      • ​PAID
        • ​PPC
          • ​FB Google Bing
        • FREE
          • ​ JV, Viral
      • Types of Ad Copy
    Part 4: The Close. My best "Closing Technique" is a simple question. Once you tell them exactly what they need to do to get the results they want, I simply ask this: "What do you think your business would look like if you actually did all this stuff? Do you want to find out? Then I begin to move to my Irresistible Intrigue Offer.
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