Lead Magnet Formula

Map out their journey(Point A to Point B) for the thing they want the most (LEAD MAGNET PDF or Pre sell videos)

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Title Formula 1: How to (AWESOME) Without (SUCK) or How to (GOAL) Without (PROBLEM). Title Formula 2: (NUMBER) ways to (DESIRED RESULT in (DAYS OR MONTHS) *

SAMPLES: How to travel the world without quitting your job. How to get big acting gigs without moving to hollywood, How to land big clients without decades of experience, How to land big press like WIRED, Tech Crunch and Hacker News without hiring a 5 figure a month PR rep, How to close high ticket sales without getting on the phone; Five Ways To Get More Invisalign Patietns (we can do 9 share 5 and have them opt in for the last 4), Five Ways To Get 30 Invisalign Patients In 30 Days

Give them your best stuff in two parts.

Part 1 Here's all the stuff you need to do (with nothing held back except the technical minutia, which would only confuse people) ex. Here's a great example of a great landing page and the way to drive traffic to it is through Google. (I don't go into clickfunnels and show them how to do it because it will just overwhelm them)

Part 2 Would you like me to help you with all this stuff? I'd be happy to do it.

Framework:
Intro
Body "the meat" which are your 5 steps
Close

Intro Part 1: The Problem: Agitate the problem in their minds. Describe their problem better than they understand it themselves.

State The Problem: "Right now, most dentists are experiencing major problems in their practices." *

Validate The Problem: "According to the American Institute Of Statistics(That Sounds Official) 99.3% Of All Dentists Are Doomed. *

Elaborate The Problem: "This is due to a multitude of factors. First, new patients are increasingly hard to get. Second, insurance coverage for dental procedures has started to dry up. Third, more and more doctors are entering the field, making competition even worse." *

Agitate and Substantiate: If you're like most dentists, you've recently noticed a dramatic decrease in new patient intakes. This is because trusted sources of advertising have stopped working. Most dentist have relied on Yellow Page Ads in the past, and in recent years have switched to Internet Marketing. But a recent survey showed that 90% of new dental patients stated that all dental websites "looked the same" and played little or no role in their decision to choose a dentist. **This means the thousands of dollars spent each month on traditional advertising has little or no contribution to overall profits. *

Intro Part 2: The Opportunity. Next is you want to present your opportunity. This serves two purpose. 1. It directs focus and attention to a positive result (which is what they want) 2. It pre-frames your actual content in a way that makes the reader more open to it.

The Transition: "But despite these setbacks across the industry, some Dentists are earning more profits than ever - while spending less time at the office" *

Painting the picture: "No matter where your practice is located, and no matter what condition it's in, you can attract high paying clients in droves using a little known but effective techniques I'll be showing you in this document. *

Painting the picture through story:(Don't MAKE anything up! Use personal or 3rd party stories) "Imagine what your practice would look like if you had five invisalign cases per day... and another doctor was performing the actual procedures for you. That's exactly what happened to Dr. Rick James when he took his tiny clinic from zero invisalign patients per month to a hefty 33 patients per month... in just 12 short weeks." *

Substantiate The Opportunity: "And Dr. James isn't the only one doing this. Did you know that every day, over 80,000 people search for Invisalign information online everyday? (Include screenshot) *

Substantiate: And did you know that according to XYZ, alignment procedures are quickly becoming the preferred treatment for a certain segment of society? *

Substantiate: "That's right, according to XYZ, there's a "sweet spot" of potential patients between the ages of 42 and 51 who are more likely to seek out and spend money on alignment procedures than anyone else. *

Substantiate: "The people in this sweet spot are typically newly single or are beginning a new career." *

Direct Their Focus: "What would your practice look like if you were to get in from of LOTS of these people?" *

Transition To Content: "Here are five ways you can start doing it immediately." *

Intro Part 3: The Content. Outline this part.
Example Outline For 3 Steps To Build A List.
Step 1 Create Bribe. Step 2 Create Opt In Page. Step 3 Send Targeted Traffic.

Step 1 Action Steps:
Step 1: Create Bribe

Different Types of Bribes
- PDF, Newsletter, Video
Outline Bribe Contents
- Focus On Outcome
- x ways to y
- Problem, opportunity, content, close Framework

Step 2 Action Steps:
Step 2: Opt In Page

Different Types of Opt in Pages
- Simple, Video, Audio, 2-step
Building The Page
- Service Providers VS DIY
Email Follow Up Overview And Recommendations

Step 3 Action Steps:
Step 3: Traffic

Define Target Market
Types Of Traffic Sources
- PAID
  - PPC
    - FB Google Bing
  - FREE
    - JV, Viral
- Types of Ad Copy

Example Outline For 3 Steps To Build A List. Step 1 Create Bribe. Step 2 Create Opt In Page. Step 3 Send Targeted Traffic. *

Step 1 Action Steps: Step 1: Create Bribe Different Types of Bribes PDF, Newsletter, Video Outline Bribe Contents Focus On Outcome x ways to y Problem, opportunity, content, close Framework *

Step 2 Action Steps: Step 2: Opt In Page Different Types of Opt in Pages Simple, Video, Audio, 2-step Building The Page Service Providers VS DIY Email Follow Up Overview And Recommendations *

Step 3 Action Steps: Step 3: Traffic Define Target Market Types Of Traffic Sources PAID PPC FB Google Bing FREE JV, Viral Types of Ad Copy. (JUST CONTINUE HERE IF YOU HAVE MORE STEPS) *

Part 4: The Close. My best "Closing Technique" is a simple question. Once you tell them exactly what they need to do to get the results they want, I simply ask this: "What do you think your business would look like if you actually did all this stuff? Do you want to find out? Then I begin to move to my Irresistible Intrigue Offer.

The Close: "So that's the final step to (Title of the Lead Magnet) As you read these 5 steps and envision yourself doing them, let me ask you a question... What do you think your business would look like if you actually did all this stuff? *

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