Offer-Creation-Exercise

Offer Creation Exersice

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Exercise # 1: List out your 5 biggest wins now. What results have you produced, and for whom? EX. 1. I have produced (X RESULT) for (Y Person) 2. I helped a ______ company save $ or time with their ______ construction project. 3.I helped an architect double their construction projects in 3 months. 4.I helped implemented systems that saved a company $2m/year in operating cost. *

Exercise # 2: List your ten initial markets here: ex. Construction *

Exercise # 3 List your ten niches within your market here: Home Builders, Golf Courses. *

Exercise #4 Write down the five biggest players in your industry. *

Exercise # 5 List the top three most painful, pressing problem in your industry now. *

Market >> Painful Problem >> Skill set you have or can learn: My market is…The painful problem I am solving is…The way I will solve the problem is… *

Exercise # 7 Offer equation #1 How to [AWESOME] Without [SUCK]! Or...How to [INSERT GOAL] Without [INSERT PROBLEM] Ex. How to travel the world without quitting your job How to get big acting gigs without moving to hollywood How to land big clients without decades of experience How to land big press like WIRED, Tech Crunch and Hacker News without hiring a 5-figure a month PR rep How to close high ticket sales WITHOUT getting on the phone. *

Exercise # 8 Your Offer Details Your client’s Current situation (Point A) Be specific Your Client’s desired situation (Point B) Be Specific List the five BIGGEST obstacles your prospect has to get from point A to Point B. They could be obstacles they know about, or obstacles they are unaware of. If you are doing “done-for-you” list the 5 steps necessary to get your client to point B. *

Exercise # 9 Finalizing your offer Your “High-Value Client” Avatar: I help [target market] solve/achieve [desired result], without [pain], so they can [huge benefit]. I work with [target market] who [qualification1] [qualification2] [qualification3] I refuse to work with people who: [disqualification1] [disqualification2] [disqualification3] Without me, these people will [struggle]. This means they will experience [expand on their struggle]. But with my help, these people will [examples of how working with you will impact them]. This benefits them because [expansion of the benefits]. *

Exercise # 10 YOUR FINAL OFFER Finalizing your offer: I help NICHE__ to _ RESULT___ by __METHOD________. My done for you service includes: My done with you program includes: My program is priced at $XX,000.00. *

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